Political campaigns in India went digital fast, faster than most agencies could really keep up with. People were making up their minds from a reel or a forwarded video, not a press release. The ones who understood that were creators, not ad agencies. There was a real gap between the two.
That's basically why Digital Garuda Media exists. We put campaign strategy and a working creator network under one roof, so a message doesn't get watered down going from one to the other.
Most days it's not glamorous. Briefing creators, producing content, checking it, putting it out, watching how people respond, then doing it again the next morning. That repetition is what actually wins a campaign. Not one clever idea in week two.